From production to consumption, follow the journey of beer through a story that demonstrates many of the usual supply chain challenges in addition to the management of the reverse logistics component that is uniquely and historically part of the brewing industry. The story of beer is a saga of a market forever responding to the influence of politics, regulatory change, and pressure on demand from various forces both internal and external.

Join the CITT and our colleagues as this perspective is shared with us by the warehouse, distribution, sales, marketing and retail professionals that are consumed by the business of beer as they control or conversely are subject to the influences of, the logistics of beer.